Dar Ke Aage Jeet Hai--Salman Khan | Total Filmy

Dar Ke Aage Jeet Hai--Salman Khan | Total Filmy

“Dar Ke Aage Jeet Hai” is the 'Dabangg' Khan's latest tagline. Confused? Well, these are the lines Salman will be heard quoting while endorsing PepsiCo's Mountain Dew.

Believe it or not, Salman Khan is the first celebrity brand ambassador zeroed in by the carbonated soft drink company, since eight years of its existence in the market.

Mountain Dew commercials are basically known for the daredevil stunts and adventure quotient in it. But with penciling in Salman Khan, the company has tried to make it big through its budget and catering large consumers.

Interestingly, Salman was the initial choice for the endorsement, contemplating his huge fan following, and the pivotal fact that his popularity is not only confined to the urban areas, but in the remote areas as well.

SALMAN OUTSHINES HIS FEARS
Shot by the adventure ad filmmaker, Bob Gordon, the commercial features Salman Khan jumping from 10,000 feet from one of the highest mountain peaks of New Zealand donning a wingsuit.

Wingsuit Flying is one of the upcoming adventure sports, where a person jumps through the air attiring a jumpsuit and pulls the parachute's ripcord before landing on the ground.

Revealing his combat, Khan said, “Everyone is afraid of something or the other at some point of his or her life. But if you try to run away from fear, you’d be tired and eventually fear will win. So the best way to overcome fear is to face it, run through it because Darr Ke Aage Jeet Hai.

“The new Mountain Dew commercial truly brings alive this mantra and I love the high action imagery associated with the campaign. We shot in New Zealand with director; Bob Gordon who is an expert in adventure sports led ad films. It was fascinating to see all the stuff happening; the TVC almost looks like a very large budget action film.”

The 45-second commercial is all set to hit the small screens tomorrow, while the big screen commercial is of 60 seconds.

MARKETING DIRECTOR'S TAKE ON THE MOUNTAIN DEW COMMERCIAL
With a motive of reaching the nationwide consumers this summer, flavored drinks category marketing director of Pepsi India, Alpana Titus said, “We are excited to unveil this year’s campaign for Mountain Dew, with our first ever Brand Ambassador, Salman Khan. This campaign takes the idea of ‘Darr Ke Aage Jeet Hai’ to the next level.

“The concept and the action are larger than life and never seen before in India. With this exciting campaign and Salman as our brand ambassador, we look forward to another blockbuster summer for brand Mountain Dew, which has been growing at a rapid pace for the last three years.”